The Peacock’s Echo: A Fable for Marketers Who Want to Be Found — Not Just Seen — in the Age of AI

What happens to your brand when the rules of visibility change overnight?

For fifteen seasons, Don Reginaldo the peacock built his empire by shouting the loudest. His voice filled the canyon. His brand echoed back to him. And for a while, that was enough.

Until the Echo changed.

In this sharp, elegant business fable, Marcos Viladomiu — Marketing Director EMEA at Bang & Olufsen with 30 years of international experience — reimagines the age of AI as a fundamental shift: from noise to nuance, from visibility to verifiability.

When the animals of Aurora Vale stop listening to announcements and start asking better questions, everything changes. Authority no longer belongs to whoever projects the most. It belongs to whoever can be described with precision.

Through characters like Gia the magpie — an information synthesizer who connects needs to solutions — and Silas the silent snow leopard who values discretion over display, Viladomiu exposes the new marketplace: one where brands are recommended, not discovered; evaluated, not admired.

But The Peacock's Echo doesn't end with allegory.

The book includes The Echo Field Guide — a practical workbook with 20 concrete actions, including:

• AI Visibility Audits — discover how AI systems currently describe your brand
• Generative Echo Optimisation (GEO) — structure your narrative so AI recommends you with precision
• Positioning Documents & Evidence Archives — build the verifiable authority AI needs to cite you
• Friction Audits — eliminate every point of ambiguity in your digital presence
• New metrics designed for the invisible marketplace

Each chapter moves from story to strategy, from metaphor to Monday morning execution.

The Peacock's Echo is essential reading for: CMOs, marketing directors, brand consultants, founders of premium and luxury companies, and any leader who needs to understand how AI is rewriting the rules of influence — and what to do about it.

"Part allegory, part strategic operating manual — challenges you to rethink what influence actually means, then shows you step by step how to earn the answer."